Business Development, Sales & Marketing

5 Iconic Examples of Brand Identity

Business Advice | 31 May 2023 | 12 months ago

There is a lot that goes into building a strong and recognisable brand, and a lot of this is linked to brand identity. Brand identity refers to the various elements that distinguish a brand from other brands in the same industry, and the aim is to create a unique and recognisable image in the minds of customers. There are a range of things that make up a brand’s identity such as the brand’s name, logo, design, colours, font and tone of voice that together showcase the brand’s values, purpose and position within the industry.

Regardless of the industry that you work in or the service you provide, brand identity is a crucial part of establishing a presence in the market and standing out as being different from competitors. It helps create a consistent and cohesive image that resonates with the target audience and builds trust and loyalty. When a brand has a strong identity, it’s easy for customers to connect and recognise the business in a saturated market. By defining and expressing the brand’s identity, you can effectively communicate your brand’s ethos and establish a strong connection with your target market.

Below, we have listed some of the most recognisable brand identity examples, and we’ve taken a look at how the brand conveys its values through logos, colour and designs.

Apple

Apple’s brand identity is one of the most recognisable in the world, even though it’s an incredibly simplistic design. Apple is known around the world for its minimalist design approach, both in its products and brand visuals. The clean and sleek aesthetic reflects simplicity, elegance and a user friendly technology experience. This is something that Apple conveys in every aspect of its brand identity, from its packaging to store layout. Even though the Apple logo is simple – it’s a simple apple silhouette with a bit missing – it still manages to be one of the most globally recognized logos.

Apple’s brand identity revolves around its commitment to innovation, design excellence, simplicity and delivering an unbeatable user experience. It has successfully positioned itself as a premium and aspirational brand that resonates with a broad range of consumers worldwide. Apple’s brand identity creates the feeling of desire, excitement, and aspiration among customers.

Nike

One of the most recognisable sports brands in the world is Nike, which is a brand centred around the set of very clear core values of athleticism, inspiration and innovation. The Nike ‘swoosh’ is a logo that people around the world immediately identify as belonging to Nike, and it’s easily one of the most recognisable logos in the world. It represents movement, speed and energy, and this is something that the customers of Nike resonate with. The simplicity and fluidity of the logo design embodies the company’s focus on performance and athleticism. As well as a well known logo, Nike also has a well known slogan. “Just Do It” encapsulates Nike’s brand ethos and encourages individuals to push their limits, overcome obstacles and achieve greatness.

Nike’s brand personality is bold, confident and empowering, and it encourages customers to break through barriers. Nike creates immersive brand experiences through its retail stores, digital platforms and events, all of which are designed using the iconic ‘swoosh’ logo design. Nike uses technology and interactive elements to engage and inspire customers, fostering a sense of community and connection. Nike’s brand identity has had a strong presence around the world for many years, resonating with consumers across different cultures and regions.

Coca-Cola

Since Coca-Cola was founded in 1892, the company has been building a strong and recognisable brand identity. The Coca-Cola logo is iconic, featuring the brand name written in a distinctive font, and it’s immediately clear what the brand is. The logo has remained relatively consistent over the years, creating a sense of nostalgia and familiarity for customers. Coca-Cola’s brand identity is strongly associated with its signature red colour, often combined with white. The red colour represents energy, passion, and excitement, while the white signifies purity and simplicity. The combination of these characteristics reflects the identity that the brand wants to convey to customers.

Coca-Cola aims to create positive and uplifting experiences for customers. Its advertising campaigns are usually focused on shared moments of joy, celebration and togetherness, promoting a sense of happiness and connection. Coca-Cola’s advertising and marketing campaigns have a similar feel. They are influential and often evoke a sense of happiness. From memorable TV advertisements to sponsorships of major sporting events, the brand invests in marketing efforts that reinforce its brand identity and promote brand loyalty.

Starbucks

Regardless of where you are in the world, there is a high chance that you will recognise a Starbucks location. This is because the Starbucks logo features a two tailed mermaid surrounded by a green circle. It represents the seafaring tradition of the early coffee traders and it’s unlike any other brand logo, showcasing how important it is for a logo to be unique. The brand identity of Starbucks revolves around providing a welcoming, comfortable, and social environment where people can relax, connect, and enjoy their coffee.

As there are a number of coffee brands around the world, Starbucks has had to work hard to separate itself from the competition. Starbucks is deeply rooted in coffee culture and positions itself as a seller of high quality coffee. It emphasises expertise in sourcing, roasting, and brewing the world’s best coffee, which is why its brand identity caters to coffee enthusiasts and connoisseurs.

McDonald’s

The iconic golden arches, in the shape of an ‘M’ are synonymous with McDonald’s. The logo is instantly recognisable around the world, which represents how the brand identity is working on a global scale. The McDonald’s slogan “I’m Lovin’ It” reflects the brand’s focus on delivering enjoyable experiences and food that brings happiness to customers. It aims to create a positive emotional connection with customers. McDonald’s brand identity has a family friendly and playful aspect. It offers Happy Meals to children, boasts a playful Ronald McDonald mascot, and has children’s play areas in some locations contributing to its identity as a place for families and children. McDonald’s brand identity is recognisable across different countries and cultures, which also strengthens its connection with customers. The brand adapts its food to local preferences, while also maintaining the same identity as a fast food restaurant.

A lot of McDonald’s success is based on familiarity. McDonald’s is known for providing consistent experiences across its locations worldwide. Regardless of where you are, you know what to expect from a visit to McDonald’s. The brand identity revolves around offering familiar menu items, quick service and a consistent taste that customers can rely on.

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