Business Development, Sales & Marketing

How To Get Business Through LinkedIn

Cameron Fleming | 4 January 2022 | 2 years ago

How to Get Business through LinkedIn

LinkedIn is a social media platform that is used for business networking and job seeking. It has nearly 800 million members, which makes it the largest professional network on the internet. LinkedIn helps both professional individuals and companies find new clients and opportunities that they may not have otherwise found. It is a great platform for promoting your business and can be very effective in helping you to grow your client base.

But how can you maximise your opportunities through LinkedIn to help guarantee future success?

In this article, we will discuss how to get business through LinkedIn and provide you with some tips and tricks to help you make the most of this social media platform.

Create a Great LinkedIn Page

The first step in using LinkedIn effectively for business is creating a great page for your company or individual profile. This page is essentially your ‘homepage’ LinkedIn, so it is important to make sure that it is well designed and filled with interesting, relevant content.

When creating your page, be sure to use keyword-rich titles and descriptions for your profile and products/services. You can also use SEO (Search Engine Optimisation) techniques to help improve the ranking of your page on LinkedIn. To do this, include keywords in your headline, as well as in the body of your text.

You should also add a good quality photo of yourself or your company logo to really capture attention. And don’t forget to fill out all of the other information fields on your page such as education, work experience and current projects. This will help potential clients learn more about you and what you do.

Add Your Current Connections

Once you have created your LinkedIn page and optimised it for the web, the next step is to add in all of your current connections. LinkedIn makes it easy for you to search for and connect with your current contacts from other social media platforms, as well as email contacts. You can also import your address book into LinkedIn so that you can easily find and connect with potential clients and colleagues.

To add connections, simply navigate to the ‘People’ section of LinkedIn and then click on the ‘Add Connections’ button. From here, you can search for friends and business associates by name or email address. Simply enter their details into the relevant fields and LinkedIn will do the rest.

Add Influential New Connections in Your Industry

Add Influential New Connections in Your Industry

Another effective method for growing your network on LinkedIn is to add influential new connections in your field of work. Try using the ‘People Also Viewed’ section at the bottom of other user profiles. Here you can view people who have similar interests and skills as yourself but might not necessarily be directly connected with you yet.

You can then click through to their profile page and follow this same process again by adding them if they look like a good match for your business goals or objectives. Once complete, these two steps should result in impressive gains in terms of both new followers/members and valuable contacts within your industry sector.

People are more likely to accept your connect request if you add a personalised message. This should include details about how you know them or why their profile interests you. You can also try asking a question that will spark a conversation and give the person an opportunity to reply.

Share and Promote Your Page

Once you have created a great LinkedIn page for your business, it is important to start sharing and promoting it as much as possible. You can do this by adding a LinkedIn badge to your website or blog, embedding videos from your page into your website or blog, and adding LinkedIn sharing buttons to your content.

You can also promote your page on other social media platforms such as Facebook, Twitter and Google+. This will enable you to reach a larger audience and connect with potential clients and partners that may provide new opportunities for your business.

Create Multimedia Posts

Using multimedia content is another great way to promote your LinkedIn page and help attract new potential clients and partners. You can do this by creating posts that include images, infographics, videos and slide presentations. This type of content is more engaging and likely to be shared amongst LinkedIn users.

The best posts are those that are visual, informative and relevant to your target audience. They should also be well-written and include a strong call to action. You can also try using images and videos to spark a conversation. For example, if you post an infographic that talks about the latest trends in your industry sector, you can ask your followers for their thoughts and opinions.

Include Links and Calls To Action

Another effective way to promote your LinkedIn page and share content with your followers is through the use of links and calls to action. By adding links to your posts, you can direct followers to valuable resources on your website or blog. This is a great way to increase traffic and generate leads for your business.

You can also use calls to action in posts that ask followers for their views or opinions on a particular topic, or invite them to take a specific action such as subscribing to your blog or registering for a free trial. This type of content is more likely to result in conversions and help you achieve your business goals.

Use Hootsuite to Optimise Post Content

Hootsuite is a social media management platform that enables you to help schedule and optimise your posts for LinkedIn. It also allows you to track the performance of your posts and measure their impact. This is a valuable tool for businesses as it can help you to ensure that your content is reaching the right people at the right time.

To use Hootsuite effectively, you first need to connect your LinkedIn account to Hootsuite. Then, you can create a post as you would normally, and select the ‘LinkedIn’ tab. Here, you can choose to have your post sent to LinkedIn at a specific time or date, which is great for improving your SEO rankings and increasing the chances of your content being seen.

Use LinkedIn Analytics

Use LinkedIn Analytics

Another way to keep track of how well your page is performing on LinkedIn is to use the LinkedIn Analytics tool. This is a free service that provides you with valuable insights into how your page is being used and who is engaging with it. This is a good way to help you determine if your content and posts are reaching the right people at the right time, or whether they need to be changed or improved.

The most important data to consider when running analytics include:

  • Visits – This is the number of times your page has been viewed. It can help you to determine which posts are the most popular and relevant.
  • New Followers – This is the number of new people who have added your page to their list of follows. It can help you to determine if your posts are driving traffic and interest from potential clients.
  • Reach – This is the number of unique views for each post that you publish. It can help you to determine which posts are the most popular and how far your content is spreading.
  • Engagement – This is the number of likes, comments and shares your posts receive. It can help you to determine which posts are the most popular and generate the most discussion.

Target Potential Clients and Contacts

One of the most effective ways to promote your LinkedIn page is by targeting potential clients and contacts. This can be done in a number of different ways, including:

  • Sponsored InMail – Sponsored InMail allows you to send a message directly to another LinkedIn user’s inbox. This is an excellent way for businesses and brands to target their ideal clients and contacts.
  • Sponsored Updates – Sponsored updates allow you to promote your page, post or event directly in the news feed of your target audience. This is another great way to promote yourself and reach out to new people.

Use LinkedIn’s ‘Groups’ Feature

Another way to get more exposure for your LinkedIn page is by joining relevant groups within the site. There are different types of groups on LinkedIn including those which you can join as a business owner, as well as company-focused ones where you need an invitation from another group member to join. Joining groups will give your profile greater visibility amongst other professionals who may be interested in what you have to offer. Plus it gives opportunities for networking with others online so that they can learn about your expertise and see how this could benefit them before engaging further with you outside of LinkedIn.

As with other aspects of LinkedIn, it’s important that you take care when using groups so that you don’t come across as spammy or too pushy. Try joining relevant groups first and then sharing content that is helpful and relevant to group members, rather than just promoting your services all the time. This will help you build trust with other group members and could lead to them being more likely to do business with you.

Use Slideshare

Use Slideshare

LinkedIn also owns the presentation sharing site, Slideshare. This is a great way to share your company or individual profile with a wider audience. You can create PowerPoint presentations about your business and then upload these to SlideShare where they will be hosted for free. As well as this, you can embed slideshows on your LinkedIn page and on other websites too. This is a great way to show off your skills and experience to potential clients in an engaging and visually appealing way.

To create an engaging presentation, you need to consider:

  • The topic – What are you going to talk about?
  • The structure of your presentation – How will it be organised?
  • The visuals – What will your slides look like?
  • The content – What will you say in each slide?
  • The tone of your presentation – How formal or informal will it be?
  • The length of your presentation – How long will it take to get through each slide?

Utilise LinkedIn Live

LinkedIn Live is a new feature that enables users to broadcast live videos to their followers. This is a great way to connect with your audience and share valuable content in real-time. Live videos can be used to interview clients, partners or industry experts, and to give followers a behind-the-scenes look at your business.

They can also be used to announce new products and services or share announcements about your company. This is ideal for promoting events, products and services, and can be a great way to connect with potential customers or clients.

Create a LinkedIn Showcase Page

LinkedIn also offers the option of creating a ‘Showcase’ page. This is an additional page that you can use to promote specific products, services or aspects of your business. It’s a great way to target particular audiences and show them what you have to offer in more detail than on your main company profile page.

Showcase pages can be used to upload videos, images and presentations, as well as to write articles and blog posts. You can also use them to promote events and create polls and add links back to your main company page too. This is a great way to promote your business in more detail online and target specific audiences.

Stay engaged

Stay Active and Engaged

The final important factor to consider when promoting your LinkedIn page is staying active and engaged. This means that you should be publishing relevant content regularly, commenting on other people’s posts and staying in touch with your contacts. LinkedIn is a social media platform and, as such, it should be used to build relationships and connections. The more active and engaged you are on LinkedIn, the more people will want to follow your page and interact with you.

Final Thoughts

LinkedIn is an excellent platform for businesses and brands to promote themselves, connect with potential clients and customers, and build relationships. By following these tips on how to get business through LinkedIn, you can use the platform to your advantage and really give your business a boost.

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