LinkedIn is a social media platform that is used for business networking and job seeking. It has nearly 800 million members, which makes it the largest professional network on the internet. LinkedIn helps both professional individuals and companies find new clients and opportunities that they may not have otherwise found. It is a great platform for promoting your business and can be very effective in helping you to grow your client base.
But how can you maximise your opportunities through LinkedIn to help guarantee future success?
In this article, we will discuss how to get business through LinkedIn and provide you with some tips and tricks to help you make the most of this social media platform.
Create a Great LinkedIn Page
The first step in using LinkedIn effectively for business is creating a great page for your company or individual profile. This page is essentially your ‘homepage’ LinkedIn, so it is important to make sure that it is well designed and filled with interesting, relevant content.
When creating your page, be sure to use keyword-rich titles and descriptions for your profile and products/services. You can also use SEO (Search Engine Optimisation) techniques to help improve the ranking of your page on LinkedIn. To do this, include keywords in your headline, as well as in the body of your text.
You should also add a good quality photo of yourself or your company logo to really capture attention. And don’t forget to fill out all of the other information fields on your page such as education, work experience and current projects. This will help potential clients learn more about you and what you do.
Add Your Current Connections
Once you have created your LinkedIn page and optimised it for the web, the next step is to add in all of your current connections. LinkedIn makes it easy for you to search for and connect with your current contacts from other social media platforms, as well as email contacts. You can also import your address book into LinkedIn so that you can easily find and connect with potential clients and colleagues.
To add connections, simply navigate to the ‘People’ section of LinkedIn and then click on the ‘Add Connections’ button. From here, you can search for friends and business associates by name or email address. Simply enter their details into the relevant fields and LinkedIn will do the rest.
Add Influential New Connections in Your Industry
Another effective method for growing your network on LinkedIn is to add influential new connections in your field of work. Try using the ‘People Also Viewed’ section at the bottom of other user profiles. Here you can view people who have similar interests and skills as yourself but might not necessarily be directly connected with you yet.
You can then click through to their profile page and follow this same process again by adding them if they look like a good match for your business goals or objectives. Once complete, these two steps should result in impressive gains in terms of both new followers/members and valuable contacts within your industry sector.
People are more likely to accept your connect request if you add a personalised message. This should include details about how you know them or why their profile interests you. You can also try asking a question that will spark a conversation and give the person an opportunity to reply.
Share and Promote Your Page
Once you have created a great LinkedIn page for your business, it is important to start sharing and promoting it as much as possible. You can do this by adding a LinkedIn badge to your website or blog, embedding videos from your page into your website or blog, and adding LinkedIn sharing buttons to your content.
You can also promote your page on other social media platforms such as Facebook, Twitter and Google+. This will enable you to reach a larger audience and connect with potential clients and partners that may provide new opportunities for your business.
Create Multimedia Posts
Using multimedia content is another great way to promote your LinkedIn page and help attract new potential clients and partners. You can do this by creating posts that include images, infographics, videos and slide presentations. This type of content is more engaging and likely to be shared amongst LinkedIn users.
The best posts are those that are visual, informative and relevant to your target audience. They should also be well-written and include a strong call to action. You can also try using images and videos to spark a conversation. For example, if you post an infographic that talks about the latest trends in your industry sector, you can ask your followers for their thoughts and opinions.
Include Links and Calls To Action
Another effective way to promote your LinkedIn page and share content with your followers is through the use of links and calls to action. By adding links to your posts, you can direct followers to valuable resources on your website or blog. This is a great way to increase traffic and generate leads for your business.
You can also use calls to action in posts that ask followers for their views or opinions on a particular topic, or invite them to take a specific action such as subscribing to your blog or registering for a free trial. This type of content is more likely to result in conversions and help you achieve your business goals.
Use Hootsuite to Optimise Post Content
Hootsuite is a social media management platform that enables you to help schedule and optimise your posts for LinkedIn. It also allows you to track the performance of your posts and measure their impact. This is a valuable tool for businesses as it can help you to ensure that your content is reaching the right people at the right time.
To use Hootsuite effectively, you first need to connect your LinkedIn account to Hootsuite. Then, you can create a post as you would normally, and select the ‘LinkedIn’ tab. Here, you can choose to have your post sent to LinkedIn at a specific time or date, which is great for improving your SEO rankings and increasing the chances of your content being seen.
Use LinkedIn Analytics
Another way to keep track of how well your page is performing on LinkedIn is to use the LinkedIn Analytics tool. This is a free service that provides you with valuable insights into how your page is being used and who is engaging with it. This is a good way to help you determine if your content and posts are reaching the right people at the right time, or whether they need to be changed or improved.
The most important data to consider when running analytics include:
Visits – This is the number of times your page has been viewed. It can help you to determine which posts are the most popular and relevant.
New Followers – This is the number of new people who have added your page to their list of follows. It can help you to determine if your posts are driving traffic and interest from potential clients.
Reach – This is the number of unique views for each post that you publish. It can help you to determine which posts are the most popular and how far your content is spreading.
Engagement – This is the number of likes, comments and shares your posts receive. It can help you to determine which posts are the most popular and generate the most discussion.
Target Potential Clients and Contacts
One of the most effective ways to promote your LinkedIn page is by targeting potential clients and contacts. This can be done in a number of different ways, including:
Sponsored InMail – Sponsored InMail allows you to send a message directly to another LinkedIn user’s inbox. This is an excellent way for businesses and brands to target their ideal clients and contacts.
Sponsored Updates – Sponsored updates allow you to promote your page, post or event directly in the news feed of your target audience. This is another great way to promote yourself and reach out to new people.