Business development · 1 February 2018

UK Amazon Marketplace sellers register record export sales of 2.3bn

Around six in ten Amazon Marketplace sellers are selling goods overseas
Small UK business owners trading on Amazon Marketplace made export sales of 2.3bn in 2017, new figures from the auction site have revealed.

According to research conducted by economists at Keystone Strategy, small firms selling goods on Amazon Marketplace have reached new audiences in North America, Japan, China and India alongside those across Europe.

Around six in ten Amazon Marketplace sellers export abroad, with digitally-aware entrepreneurs taking a growing share of revenue. Half of all sales on Amazon’s global sites have been made by smaller, independent businesses.

In 2016, small UK firms achieved export sales of 1.8bn via Amazon Marketplace, which then represented a 29 per cent increase on 2015 figures.

Commenting on the latest exports landmark, Doug Gurr, Amazon UK country manager, said the internet had given small business owners access to millions of additional potential customers.

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How marketplace retailers can maximise profits on eBay and Amazon

Paul Watson, CEO of ecommerce service provider Volo Commerce, advises small marketplace retailers on driving their sales strategy through the tools available.

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One entrepreneur finding export success via Amazon Marketplace is Jane NI Dhulchaointigh, founder of East London glue startup Sugru, who claimed sales had been increasing by 100 per cent every year since trading on the platform.


 
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ABOUT THE EXPERT

Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.

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