FedEx’s David Poole explains how firms wanting to tap into emerging markets need to identify new trading opportunities and access these markets quickly.
With so much attention focused on the big players of the business world, some could forget the contribution micro businesses companies employing up to nine people make to our growing economy.
In the UK there are 5.2m small and medium-sized enterprises (SMEs) of which 96 per cent are micro. These micro businesses provide around 33 per cent of all jobs and generate a combined turnover of 655bn annually. Therefore, micro businesses have a crucial role to play in strengthening the UK economy even further.
Access a global audience
Thanks to the internet and ecommerce there’s a world of opportunity in today’s international marketplace, andmicro firmsare no longer disadvantaged by size or economies of scale. ecommerce has broken down barriers to make the world a smaller market within which to do business and, as a result, the reliance companies place on “e-tailing” the act of selling goods over the internet is ever-growing but needs to be managed and supported accordingly.
Having a product that people want to buy is a fantastic start and if you are ready to take it to the next level and export globally, the benefits are plentiful.To tap into emerging markets, micro businesses need to be smart by identifying new trading opportunities and quickly accessing these markets to help identify their full potential.
David Poole is managing director of sales, UK South at FedEx Express and FedEx UK. FedEx Express is the world's largest express transportation company, providing fast and reliable delivery to every US address, as well as more than 220 countries and territories.?
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