Business development · 17 July 2018

Why advertising in the right terminology is crucial in gaining international customers

robinson of london
Robinson of England founder David Robinson
More UK micro businesses are exporting than ever before. However, finding customers in new overseas markets remains the greatest barrier to exporting.

To help entrepreneurs reach new markets, Business Advice wants to hear the success stories of Britain’s small exporters and leverage that expertise.

We caught up with David Robinson, the founder of bespoke furniture makers Robinson of England, to find out what his company has learned from its exporting experiences and why getting online advertising right is so important.

Name: David Robinson

Business: Robinson of England


Number of employees: 3

Export market: International

Describe your business in one sentence

We offer bespoke craftsmanship and expert restorations of furniture items, specialising in the Chesterfield sofa.

Describe your business model

We operate in a very niche market delivering high-quality made-to-order products. Our signature Chesterfield sofa range can be crafted using six traditional manufacturing techniques. This unique approach to craftsmanship ensures our brand stands out from the competition. Our sales are primarily generated online, and we work on both residential and commercial design projects.

Why do you export and what’s the impact on your business?

Exporting is absolutely key to our business operations because over 50% of our sales are generated from international customers.

What is the most difficult part of selling internationally?



Carly Hacon is a reporter for Business Advice. She has a BA in journalism from Kingston University, and has previously worked as a features editor for a local newspaper.