Business development 23 September 2015
The six attributes of a business mistake
Matthew Turner interviewed 163 successful entrepreneurs for his book, and found that many consider mistakes valuable lessons. He identified the key attributes of a business mistake so you can see what often leads to errors in the first place. You learned to walk and talk by making lots of mistakes. In fact, us humans are born to make them, but somewhere along the way they developa rather bad reputation. When it comes to business, you relate mistakes to failure therefore you avoid them at all costs, right? Manydo, and while I don’t encourage you to make them, after interviewing over a hundredentrepreneurs for my latest book, I appreciate mistakes notonly happen, but the world’s most successful people consider them importantlessons. Overcoming mistakes and dealing with failure is something we must all learn, but it helps to appreciate what mistakes consist of in the first place. Once you know this, you can start thinking about how to transform your next faux pas into your best idea yet. (1) Hiring people Whether it’s your first or one-hundredth, the entire hiring process is thwart with danger.It isnt about hiring the cheapest, or most expensive, or even the bestqualified, rather findingthe right person. Each hire is different, but it’s always about hiring therightperson to fit intoyourbusiness. Like thefounder of Fueled, Rameet Chawla, said to me, Hire those you want, rather than those you need. In other words, don’t panic or hire someone for the wrong reason. Make sure they’re the ideal person for you. (2) Growth and expansion You wish to grow your business and scale your idea because often that’s whyentrepreneurs start a businessin the first place. But as?Erin Blaskie‘said, “Grow with grace, not with pace.” It happens to be some of the best advice you’ll hear today, as it helps you keep your eyes on the all-important prize. Although forever tempted, you shouldavoidgrowing too fast or for the wrong reasons. It isn’t about’steady wins the race, rather working at a pace that suits your business model. Simply put, stay true to yourpath and don’t get distracted by how others are progressing. Growing and expanding is what it’s all about, but only if you can maintain and manage it. (3) Passion and purpose Dave Conrey said: “It can’t just be passion driven, it has to have purpose, too.” If you build your business on passion, fantastic, but if it doesn’t fulfil a need then you face an uphill battle. Likewise, if you fulfil a need but don’t enjoy or love your work, you’ll only take it so far. The balance between passion and purpose is an important one, and it’s a balance that’s unique to you. Focus on what you love by all means, but ensure it fulfils a genuine need within your audience. If it doesn’t, figure out a way to do so. (4) Communication? They say it’s good to talk, and in business it most certainly is.But remember, good communication involves talking and listening, and if you forget one, a mistake may await. If all you do is talk, you’ll never hear what others have to say. Whereas if all you do is listen, can you ever truly articulate your vision? It’s a fine balance, butas?Brian Foleydiscovered whilst building BuddyTruk, an important one.”For the longest time, we blamed our vendors when things went wrong, ” he said. “But it was our fault all along because we didnt know what we wanted, and didnt communicate our vision or plans with them. (5) Fear The next time you meet a successful business owner, remember this important fact, they suffer through fear, too. Every business owner does, no matter how confident, successful, or wealthy they may be. It’s part of the entrepreneurial journey you’re on, but fear shouldn’t stop you from achieving what you wish to achieve. It isn’t about ridding yourself of fear, rather learning how to deal with it. Like?Debbie Millmandid, despite pushing her dream to one side for years, all because she feared she couldn’t do it.