Business development Rebecca Smith · 25 September 2015
Teespring: The ecommerce platform allowing micro brands to flourish, hits the UK
A San Francisco based startup is hoping to transfer its success to the UK, and has launched its European offerings in London. Teespring, an online platform enabling people to design and sell their own t-shirts online, has allowed thousands to earn a part-time or full-time living through its ecommerce offerings. It has overseen the development of several millionaires and now the founders, Walker Williams and Evan Stites-Clayton, want to take its success global, with the establishment of Teespring Europe. They feel the Dragons’ Den approach? to business, with aspiring business owners at the mercy of investors and bank managers has had its day and is ripe for disruption. They hope their platform will shake up ecommerce in the UK by enabling entrepreneurs or essentially anyone with a great idea? to design, market and then sell custom apparel online. Sellers have to set a sales target and can sell their products through the platform. When the target is reached, Teespring then produces and dispatches the items direct to purchasers. If it is missed, no items are produced or costs incurred, which the creators feel helps remove the barriers to launching a new venture, as it takes the sting out of financial risk. By the end of 2014 in the US, Teespring had shipped over six million t-shirts, and as it hit such a high volume, the minimum has become extremely low as low as five pre-orders before a shirt can be produced. Walker Williams, CEO and co-founder, said: We believe that getting into business should be as simple as having a great idea. As we expand internationally, our vision is to create a global platform that empowers anyone anywhere to bring their ideas to market regardless of their geography, connections, or access to capital.
ABOUT THE EXPERTRebecca Smith
Rebecca is a reporter for Business Advice. Prior to this, she worked with a range of tech, advertising, media and digital clients at Propeller PR and did freelance work for The Telegraph.