Business Planning

Teespring: The ecommerce platform allowing micro brands to flourish, hits the UK

Rebecca Smith | 25 September 2015 | 9 years ago

Teespring co-founders Evan Stites-Clayton and Walker Williams
Teespring co-founders Evan Stites-Clayton and Walker Williams
A San Francisco based startup is hoping to transfer its success to the UK, and has launched its European offerings in London.

Teespring, an online platform enabling people to design and sell their own t-shirts online, has allowed thousands to earn a part-time or full-time living through its ecommerce offerings.

It has overseen the development of several millionaires and now the founders, Walker Williams and Evan Stites-Clayton, want to take its success global, with the establishment of Teespring Europe. They feel the Dragons’ Den approach? to business, with aspiring business owners at the mercy of investors and bank managers has had its day and is ripe for disruption.

They hope their platform will shake up ecommerce in the UK by enabling entrepreneurs or essentially anyone with a great idea? to design, market and then sell custom apparel online. Sellers have to set a sales target and can sell their products through the platform. When the target is reached, Teespring then produces and dispatches the items direct to purchasers. If it is missed, no items are produced or costs incurred, which the creators feel helps remove the barriers to launching a new venture, as it takes the sting out of financial risk.

By the end of 2014 in the US, Teespring had shipped over six million t-shirts, and as it hit such a high volume, the minimum has become extremely low as low as five pre-orders before a shirt can be produced.

Teespring 1

Walker Williams, CEO and co-founder, said: We believe that getting into business should be as simple as having a great idea. As we expand internationally, our vision is to create a global platform that empowers anyone anywhere to bring their ideas to market regardless of their geography, connections, or access to capital.

He added that the UK was the perfect base? for their european business and Brits and people throughout Europe are creative, digitally savvy and have terrific entrepreneurial potential that we can help unleash.

The expansion to Europe has occurred through Teespring’s acquisition of UK startup Fabrily the fastest growing ecommerce site in Europe, up 2, 000 per cent in 2014. Its team will run local manufacturing and shipping processes for Teespring Europe. Williams said the aim is for buyers across Europe to be able to use the site in their local languages and make payments in their lcocal currency.

Adil Mohammed, the founder of Fabrily and no vice president of Teespring Europe, said the development resulted from a shared vision for reinventing ecommerce. He added that the process should open new opportunities for entrepreneurs throughout Europe.

Teespring has raised $55m in funding to date from Andreessen Horowitz, Khosla Ventures and Y Combinator.

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