Business development · 29 August 2019

How to start a’successfuldJ business?

Forget what you’ve heard! Starting a successful DJ business is about far more than talent alone. Even the most gifted artists need to consider things like DJ equipment, DJ finance, how to get into the prestigious DJ events and so on.

This is where most amateurs and hobbyists looking to go pro slip up. They expect an easy ride, assuming their talent will take care of things on their behalf. In reality, starting a successful DJ business is a challenging and time-consuming process. Nevertheless, the rewards for those who get it right can be enormous.

After all, what could be better than a career getting paid (and generously) for something you love doing?

So for those who are genuinely serious about starting a successful DJ business, here are the six most important steps on the way to making it happen:

Step 1. Decide what type of DJ do you want to be

Before going any further, youll need to decide on the type of DJ you want to be. Mobile DJ Wedding DJ? Local nightclub DJ? Private party DJ? The next international megastar? You need clear goals and objectives from day one, in order to give yourself something to work towards. Plus, it pays if your objectives are realistic and measurable.

Step 2. Consider the competition

Choosing a niche is one thing, but you also need to consider the competition in your area. Or should that be the area you intend to work in? Think of it this way – setting up as a wedding DJ in a small town that already has 700 reputable wedding DJs might not be the way to go. Consider the competition you’re up against, in accordance with your objectives and priorities.

Step 3. Finance your DJ equipment


 
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ABOUT THE EXPERT

Craig Upton supports UK businesses by increasing sales growth using various marketing solutions online. Creating strategic partnerships and keen focus to detail, Craig equips websites with the right tools to rank in organic search. Craig is also the CEO of iCONQUER, a UK based SEO Company and has been working in the digital marketing arena for many years. A trusted SEO consultant and trainer, Craig has worked with British brands such as FT.com, djkit.com, UK Property Finance, Serimax and also supported UK doctors, solicitors and property developers, gain more exposure online. Craig has gained a wealth of knowledge using Google and is committed to creating new opportunities and partnerships.

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