Business Planning

Revolicious founder shows how to kick off a business whilst expecting

Carly Hacon | 22 August 2018 | 6 years ago

If there are two things in life which are stressful it’s having a baby and starting your own business. This founder is braving both at the same time by bringing Revolicious to market.

Former athlete Jessica Barac’s business was born from the desire to champion plant-based ingredients by making 100% natural, grab and go, cold-pressed smoothie bowls.

As part of our Women in Micro Business series, Business Advice caught up with Barac to explore why she believes female entrepreneurs need more funding and to discuss the times she hasn’t been taken seriously.

Who are you and what is your business?

I am Jessica Barac, Australian native, former athlete (gymnast and pole vaulter) and founder of Revolicious. My business was born out of the desire to champion plant-based ingredients and engage people in the joy of eating. We make 100% natural, grab & go, cold-pressed Smoothie Bowls for the food to go market.

They are a no-brainer way to pack a bunch of nutrients into a meal on the run, while being free from dairy, gluten and added refined sugars.

What is the company’s turnover?

We are in our first year of trading and the expected turnover is c.GBP60k.

What challenges can women expect to face in business?

The work/life balance is always going to be a challenge and being pregnant myself, is something that is at the forefront of my mind.

In order to combat this I have taken inspiration from other female entrepreneurs who have surrounded themselves with a great team and strong mentors. Planning and preparation are key to make sure things keep progressing during that time.

Do you think there are enough women running their own businesses?

I know a lot of great female entrepreneurs pushing boundaries and creating amazing, innovative businesses across different sectors.

There has never been a better time to be a female entrepreneur – we are breaking the glass ceiling in many industries which is very exciting.

I would encourage any woman who has a great business idea to pursue it. It is not easy or glamorous, but creating something that hasn’t existed before and working for yourself is very empowering.

What do you think are the advantages of having more women in business?

Each person is different and has a unique approach to tackling problems. More women in business diversifies the perspective which means that problems are solved more effectively.

Have you ever had any discriminative experiences because of being female?

Ive definitely experienced not being taken seriously in business. As a woman in business you need to be more on top of your game than your male counterparts. However, that is not always a bad thing as it means that you push yourself and your business further.

How do you handle knockbacks?

As an athlete, I learned early on that failure and knockbacks are the key to learning, improving and progressing. I always reflect on the knockback with questions such as: What lessons can be learnt from the knockback or failure? What do I need to do to improve? How can I do better next time?

What advice do you have for other women wanting to start their own business?

Spend time researching your idea and the potential market that you will be competing in, and if it makes sense go for it!

What can the business community do to help more women entrepreneurs?

It is well known that businesses run by female entrepreneurs are not as well funded as those run by male entrepreneurs – we need to start there.

How do you hope your business to develop in the future?

In June, Revolicious was selected as one of 10 finalists from across Europe to take part in PepsiCo’s Nutrition Greenhouse Programme and it has been fantastic to receive support from the world’s largest snacking company.

This has given me incredible access to a range of industry experts on how to expand my business from start-up to established company.

They have been very open with their resources and their help on developing all aspects of the business, from market insights to packaging to marketing and sales strategy has been absolutely brilliant.

Over the next 12 months I will be putting all of my learnings into action and looking to gain nationwide distribution.

We also have a number of other plant-based snack products in development across other categories and we see Revolicious offering healthy plant-based snack products in major retailers, food service and cafes across all age groups in the UK and overseas.

Who are your business heroes?

Arianna Huffington (Founder of The Huffington Post), Sarah Blakely (Founder of Spanx), Paul Lindley (Founder of Ella’s Kitchen).

What are you reading at the moment?

When I stop talking, youll know Im dead, by Jeremy Weintraub.

Which one song is always on your playlist?

don’t Stop Me Now, by Queen.

Where was your last holiday?

Cavtat, Croatia

When are you happiest?

In nature, with my husband and our dog!

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