How do I become a thought leader in my chosen industry?
To become a thought leader in your industry, you work hard and ultimately earn it, it doesnt just happen overnight, writes content strategy director at corporate communications firm Stratton Craig, Claire Wilson.
In the competitive world of business, to become a thought leader is to become known for your fresh and unique ideas, rather than just being a well-known name. To become a thought leader in your industry, youll have worked hard to earn respect and admiration for your innovative and genuine thoughts and advice.
If you’re known for being an authoritative figure in your industry purely because of what you have to say, people will trust you and your business – whether you’re in business-to-business, business-to-consumer, a business owner or simply starting out in your career.
How do you become the person who stands out against the rest in your industry? Here’s how to stand out and become a thought leader at the same time as everyone else.
He shoots, he scores
To reach thought leader status, you have to set goals, or your strategy won’t be effective. Setting goals will mean you’re able to soon tell if your hard work is paying off, or if you should make small tweaks to your strategy to ensure you’re getting your thoughts heard.
Goals can be anything from being quoted in a certain amount of media articles every month, or receiving so many website views per day but, in order for your goals to be measurable, you need to be realistic.
By setting yourself realistic milestones youll be able to meet and beat your goals, and perhaps set your more ambitious goals for later down the line. Setting these goals and milestones will make your journey to become a thought leader seem much more achievable.
Because you’re worth it
As professionals, were always told to think about what our audience would do. But, to be a thought leader, it’s time to think about what you would do. Focus on becoming a thought leader for a topic that you’re knowledgeable about and, importantly, what you’re passionate about, and youll never run out of meaningful things to say.
Identify your niche what can you talk about that no one else can You might be surprised at how many valuable things you can say when you focus on your unique skills and expertise.
A quick chat
By being confident in your own ideas and getting involved in conversations, your level of credibility and authority will grow. Being a thought leader isnt just about stating your views to everyone and anyone, but being able to develop your ideas as you connect with new people.
A great way to show your talent is to join in conversations with current thought leaders to show you arent afraid to voice your thoughts to the professionals, and offer your own fresh and unique spin on a topic.
it’s important to be yourself in these conversations and not come across like you’re trying to sell something. Be transparent, and provide valuable thoughts with no hidden motive and youll earn credibility.
How may I help you?
Running a blog that is well-written and full of content is one thing. Running a blog that provides genuine support, advice and helpful content is the key for thought leaders. You can really demonstrate your potential to become a thought leader by offering all the help you can for your clients and audience.
You could offer constructive criticism and suggestions or send relevant emails that offer advice and start conversations, but don’t use these as a way to sell your services. By being genuine and honest youll be rewarded with both recommendations and referrals, all whilst paving your way to become a thought leader.
Whilst a lot of networking and conversations now happen online, it’s worthwhile remembering that networking in person is equally as valuable. You could attend industry events and, if you can, do presentations or talks at these events.