Business development · 19 March 2019

“These days, you gotta be online”: Harry Redknapp rolls out new pastry brand

Harry’s Jam Roly Polys are made with help from Heidi bakery, with Redknapp acting as executive chef

Football manager and Britain’s King of the Jungle Harry Redknapp has teamed up with a UK bakery business to launch a new brand of pastries.

Launched this week, Redknapp is selling Harry’s Roly Polys online at

The former Tottenham Hotspur, Portsmouth and Queens Park Rangers manager announced that profits of his new roly poly pudding, baked by Heidi Bakery, would go to homelessness charity Hope Housing. Redknapp and his wife Sandra were recently spotted handing out jam roly polys to homeless people in Bournemouth.

The venture was brought to life this week by web host GoDaddy, which hopes the success of Harry’s online business will encourage more people to join the many entrepreneurs already thriving online.

Commenting on the partnership with Heidi Bakery, Redknapp declared his affection for jam roly poly pudding. “I just love it,” he said.

“It’s the thing I missed most in the jungle, so I thought why not start a business selling them and make some money for charity?”

Redknapp added: “Traditionally they are made with raspberry jam, but we always make them with strawberry jam and that’s how I like them. I know this might be controversial, but we’ve tried many different roly polys in the Redknapp household, and my version is definitely the best!”

“I know all there is to know about roly polys, but I didn’t have a clue how to sell the things online. Fortunately, I’ve got GoDaddy to help with that – they got me a smart, simple website up and running in no time.”

Irana Wasti, GoDaddy’s SVP and head of EMEA, said Redknapp was typical of so many everyday entrepreneurs in the UK – “passionate about what they do, but too short on time or expertise to get online.

“Setting up a website doesn’t have to be tricky and it doesn’t require specialist skills, in fact thousands of British entrepreneurs like Harry do it every week,” Wasti added.

“GoDaddy can help anyone with an idea get online, whether you’re a tech expert or someone who needs to get on the phone for a bit of extra guidance, we have all the tools and support you need to succeed.

“Britain is home to 5.4 million micro businesses and now more than ever having a website is key to their success. By joining forces with Harry Redknapp we can show Britain’s army of entrepreneurs how easy it is to build a website and grow their business.”

Heidi is an independent bakery with branches in Windsor, Farnham and online.

Proceeds from ‘Harry’s Roly Polys’ will go to Harry’s chosen charity, Hope Housing. The charity provides housing support to homeless individuals in Bournemouth, as well as training and education to residents to help them move into independent living.

Read more:

Sign up to our newsletter to get the latest from Business Advice.



Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.

Business development