Business development · 19 March 2019

these days, you gotta be online?: Harry Redknapp rolls out new pastry brand

Harry’s Jam Roly Polys are made with help from HeidI bakery, with Redknapp acting as executive chef
Football manager and Britain’s King of the Jungle Harry Redknapp has teamed up with a UK bakery business to launch a new brand of pastries.

Launched this week, Redknapp is selling Harry’s Roly Polys online at

The former Tottenham Hotspur, Portsmouth and Queens Park Rangers manager announced that profits of his new roly poly pudding, baked by HeidI Bakery, would go to homelessness charity Hope Housing. Redknapp and his wife Sandra were recently spotted handing out jam roly polys to homeless people in Bournemouth.

The venture was brought to life this week by web host GoDaddy, which hopes the success of Harry’s online business will encourage more people to join the many entrepreneurs already thriving online.

Commenting on the partnership with HeidI Bakery, Redknapp declared his affection for jam roly poly pudding. I just love it, he said.

it’s the thing I missed most in the jungle, so I thought why not start a business selling them and make some money for charity

Redknapp added: Traditionally they are made with raspberry jam, but we always make them with strawberry jam and that’s how I like them. I know this might be controversial, but weve tried many different roly polys in the Redknapp household, and my version is definitely the best!?

I know all there is to know about roly polys, but I didnt have a clue how to sell the things online. Fortunately, Ive got GoDaddy to help with that they got me a smart, simple website up and running in no time.

Irana Wasti, GoDaddy’s SVP and head of EMEA, said Redknapp was typical of so many everyday entrepreneurs in the UK ? passionate about what they do, but too short on time or expertise to get online.

‘setting up a website doesnt have to be tricky and it doesnt require specialist skills, in fact thousands of British entrepreneurs like Harry do it every week, ” WastI added.

goDaddy can help anyone with an idea get online, whether you’re a tech expert or someone who needs to get on the phone for a bit of extra guidance, we have all the tools and support you need to succeed.



Praseeda Nair is an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.

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