Business development · 12 December 2019

5 ways to grow your small business locally

small business

Now that digital connectivity is near ubiquitous, one great recommendation can have far-reaching implications for your business. This goes for any type of business that relies on local customers – coffee shops, plumbers, solicitors – you name it.

Word-of-mouth and online recommendations are the backbone of attracting and keeping customers, but it can be difficult to know where to start.

Gone are the days when a letterbox flyer or leaflet in your local post office was enough.

Instead, here are the top five ways that you can harness the power of recommendations to help grow your customer base, increase awareness and build trust in your local area. The best part? Most of these tools are free!

1. Nextdoor

Nextdoor is the world’s largest and fastest-growing platform for neighbourhoods.

It allows neighbours to discuss local news and issues as well as ask for or share trusted recommendations for a variety of services or businesses. In fact, 30% of all conversations on Nextdoor are recommendations.

With over 17, 000 neighbourhoods in the UK already using Nextdoor, this is a great, free way to generate new and local business through recommendations, and unlike other social media platforms, you don’t have to garner likes? or follows? to get involved – just sign up and verify your address.

2. Facebook

Setting up a Facebook Business Page for your small business is a great way to interact with your local area and start generating new leads. There’s lots of advice out there on how to set up a good Facebook business page too.

But the basics include making sure your information is up to date, your About? section is filled in, and ensuring you regularly post updates, photos and videos to your timeline to keep your followers engaged.

Previous customers can use Facebook Business Pages to contact you directly regarding your services and can leave you recommendations, reviews and a rating out of 5.

If you’re looking for an additional boost on Facebook and would like to grow your potential audience, it may be worth exploring advertising on Facebook as a paid way to help drive discovery among new customers.

3. Google My Business

Google My Business is a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. Any business owner that didnt tap into Google would be missing out on a powerful tool with massive potential for their business.


 
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ABOUT THE EXPERT

Nick Lisher is Head of EMEA at Nextdoor. Nextdoor is the world's largest platform for the neighbourhood. Nextdoor enables truly local conversations that empower to build stronger and safer communities. Building connections in the real world is a universal human need. That truth and the reality that neighbourhoods are one of the most important and useful communities in our lives are guiding principles for Nextdoor. Today, neighbours rely on Nextdoor in more than 16,200 neighbourhoods in the UK and 242,000 around the world in the United States, the United Kingdom, Germany, France, the Netherlands, Italy, Sweden, Denmark and Australia, with many more to come.

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