Business development 2 January 2019

FAQ answered: Why employee advocacy is the new business must

Employee advocacy: Turn your workforce into ambassadors
Employee advocacy: Turn your workforce into ambassadors
Employee advocacy is arguably the most underrated tool in business today.

It happens when your employees promote your brand, company or its products and servicesonline or in person.

If you have loyal, happy, satisfied workers, they may occasionally talk about you among their friends. Now imagine the power of their first-hand knowledge if it reached consumers, professionals and other audiences you wish to influence.

This is possible if you manage employee advocacy, which is an organised movement of sharing your message everywhere.

And thanks to technology that creates infinitely more personal connections between individuals (simply think of your Facebook friends you’ve never met, sitting on the other side of the globe)it’s a marketing tool you can’t ignore.

But where does this effectively work?

The methods you need

Employee advocacy can happen in many environments but the most common methods include:

– Employees sharing company information (feedback, products, service information) on their personal social media accounts.

– Your workers can recommend you as an employer to professionals they know when positions open up.

– Workers display your logo and information on apparel and other items they use in daily life such as T-shirts or water bottles.

– You share employee information on your website.

Now, why is this necessary?

Why is employee advocacy important?

This is NOT a fleeting trend. Business leaders identified the many ways these methods benefit a company. They may even lead to you adjusting budgets (spending less) in certain departments.

Imagine this:

– ‘saving money on recruitment because your employees inform top talent in your local company about an available position.

– Youll have a lower ETR (Employee Turnover Rate) since studies show someone recruited with the help of EA is more likely to stay than someone else.

– You can have a bigger impact with marketing. Consumers are more likely to believe what employees say about a company or its products than when your CEO speaks about his or her own company in a public ad.

– This can improve sales figures if used as part of sales methods.

– Your online audience will grow since posts by individuals are shared more often than those placed online by brands themselves.

– Acquiring more leads because your information is being shared all over the web, gaining momentum by being shared on personal profiles. That means you can spend less on marketing!

So, why waste money, time and energy if there’s an easier solution, right?

Who really benefits from employee advocacy?

you’ve already seen the many ways this will empower your business, so the company is a beneficiary. But the employee can draw as many benefits:

– The methods used in EA can add to people’s sales techniques which means theyll sell more.

– These tactics usually lead to employees building their online profiles and developing their networks. This can only be beneficial for their careers in future.

– Employees whose work depends on networking get more opportunities without having to work after hours.

How do you motivate employee to join the project?


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