Business development 22 September 2017

Eight new business mistakes to avoid when starting a company

Illustration and Painting
Entering into the market without proper planning is just like writing an examination paper without any preparation
Mehul Rajput, CEO of app development firm?Mindinventory, returns to guide readers through some of the most common new business mistakes made by entrepreneurs when starting out.

What is done is done.Do not repent, you cannot undo. Be careful not to do the same thing again. In all our actions, errors and mistakes are our only teachers.

How emphatically and beautifully did SwamI Vivekananda summarise the definition of mistakes? We all commit mistakes, especially if we are doing’something for the first time. You can even expect the same in the business arena, because during the time of inception an entrepreneur is mostly inexperienced. He is bound to commit some faults in the beginning, which will serve as a learning curve as he moves further in his venture.

According to Forbes, 90 per cent of startups fail because their founders do not possess the business acumen to lead it forward. They fail to meet the stern competition and as an outcome, suffer huge losses. One needs to have a sound knowledge of the market demands and how to launch a new product with a boom.

Eight new business mistakes to avoid

  1. Failing to conduct market research

One of the most effective mantras for establishing a new business is conducting thorough market research before penetrating into the arena. Any business is based on wide range of ideas, strategies, marketing principals, legal disciplines and other vital resources.

But, have you ever wondered where these essential tools generate from? Why some of the companies and big entrepreneurs have become giant players of the market? it’s because they go for the market research at regular intervals, even if they are aware of the nerves of their predominant customers.

Not conducting proper market research will land your business into trouble. You will not be able to get answers to core questions around the concept of service or product, access to risk management, the changing scenario of audience’s demands, upgraded tools and technology for improving organisational skills or be able to define your budget.

The Harvard Business Review states that most business fall flat soon after their launch as they don’t give priority to market research.

  1. A shortage of capital and other resources

Previous research conducted by CB Insights showed that one out of every three businesses fail to make a mark because of inappropriate funds or they run out of cash. You have to understand the meaning of cash flow right from outset.

Cash flow is the amount which is flowing out of the business. As such there are two types of cash flow: positive and negative.

Positive cash flow is a healthy indication that the company’s liquid assets are increasing and the money coming in exceeds the outgoing cash. On the other hand, negative cash flow means the outgoing money is exceeding the incoming cash into the business.

Novice entrepreneurs often don’t have adequate knowledge on how to sufficiently manage the funds and they keep on squandering the capital aimlessly.

  1. Not doing the SWOT analysis

In today’s dictionary, SWOT (strength, weakness, opportunity, threat) is no longer an alien term or just predefined to students of management. It is because this phenomena of success is not restricted to business, but can be applied to life. For a new founder, SWOT analysis becomes all the more important.

Failure to consider the SWOT analysis means failing to be aware of the various threats that are laying forward. You have to change your attitude if you want to stay alive in the race.

  1. Starting a business just for the sake of launching

It has also been seen that some entrepreneurs start a new business because they want to, but in reality are not very serious about it. Such businesses are bound to suffer sooner or later because they lack planning.

It is obvious that starting a business is not just an overnight process. You need to have an idea about what products or services you are willing to release in the market. Entering intoa vast market arena without proper planning or strategy is like writing an examination paper without any preparation.

  1. Having an inactive partner or hiring ineligible people

First-time business owners often fail because they don’t hire the right kind of people who can think innovatively and help to run the company seamlessly.


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