Business development · 13 April 2017

Amazon Academy brings one-day digital event for startups to Scotland

Amazon Academy will be held at Edinburgh’s EICC on 23 May

Small and micro business owners and startup founders in Scotland have been invited to attend the country’s first Amazon Academy, to learn how to make technology and the internet work for their venture.

At the one-day Amazon event, business owners will be taught how to get the most out of the latest technology, like cloud computing and voice services, as well as gain knowledge about how to grow exports.

The event will be run in partnership with small business network Enterprise Nation, and will also feature keynote talks and presentation from renowned experts and entrepreneurs. Scotland’s first Amazon Academy will take place on 23 May this year at the EICC, The Exchange, In Edinburgh.

Amazon will showcase some of its business tools at the event. In a series of workshops, the platform’s experts will demonstrate how to use Amazon Marketplace to boost overseas sales, bring new products to market with Amazon Launchpad and use Alexa – Amazon’s new cloud-based voice service – professionally.

According to research carried out by the platform, the total value of exports by UK businesses made through Amazon Marketplace last year amounted to £1.8bn.

Amazon’s UK country manager, Doug Gurr, said that the Amazon Academy represented a good opportunity to bring together established business leaders with Scotland’s best emerging small companies.

“A new generation of small businesses are using internet technologies to fuel Scotland’s fast growing digital economy,” added Gurr. “Scotland has a long history of invention, and today that heritage is on full display – there are big opportunities for Scottish SMEs to grow through ecommerce and exports.”

The event follows the recent release of data which suggested business conditions in Scotland will improve in the next 12 months.

A report, commissioned by Amazon and Enterprise Nation, found that small firms in the country expected average revenue growth of 1.5 per cent, profit growth of 1 per cent, and job growth of 0.8 per cent in the year ahead.

Commenting on the conditions for businesses in Scotland. Enterprise Nation founder Emma Jones said: “Scottish firms  can stand shoulder to shoulder with businesses around the world by developing their digital credentials.

“Getting support in digital technology can be challenging for small businesses but through events like the Amazon Academy, that help is available for companies push the boundaries of their trade.”  

Register here for the Amazon Academy on 23 May 2017.

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Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.

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