1. ChatbotsWe know that bots are the future, but with 43% of industry owners already utilising this form of digital marketing, it’s clear they are already ruling the online advertising sector. But what makes them so great? For one they are a great way for potential customers to get an immediate response about general queries they might have in regard to your business. What’s more, is that a chatbot can help you lower labour costs (a robot does not need 20 days paid holiday).?
2. Google AMP for ads and post-click pages (ALP)52% of business owners are planning on adopting this tool, making it a key feature of the google adds programme. This setting aims to reduce the bounce rate from customers on your website by allowing the site to load at superfast speed, using around ten times less data than average. Mobile web surfers will wait an average of around three seconds for a page to load before they click off, so this feature is crucial to maximise traffic and give viewers the immediate response they desire.
3.Podcast advertisingDespite 6million Brits tuning into an array of podcasts each week only 13% of business owners are capitalising on this booming market. Getting paid sponsorships for your brand on podcasts is a lucrative move. Especially if you pursue genres that you think your potential audience might listen too.
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