Business Planning

Have you adopted these 3 advertising strategies yet?

Laura McGuire | 18 March 2020 | 4 years ago

Coronavirus has had an immediate impact on businesses across Britain, with few industry owners being prepared for the colossal wave of uncertainty and upheaval it is spreading across our economy.

Just on Monday?WallStreet experienced its worst day since the 1987 recession and more and more small business owners are taking it upon themselves to close their stores in a bid to protect staff and vulnerable public measures.

During these unpredictable times, it is important for business owners to stay on top of their game, and utilise every opportunity to promote and protect their livelihood.

our society is dominated by the digital age, which influences and guides our everyday decisions. it’s for this reason that businesses need to keep on top of trending advertising techniques more than ever before that’s if they hope to appeal to their target markets” says?Managing Director of Reboot Online, ShaI Aharony, below he has provided some of the best advertising strategies for your business to utilise during the outbreak.

1. Chatbots

We know that bots are the future, but with 43% of industry owners already utilising this form of digital marketing, it’s clear they are already ruling the online advertising sector. But what makes them so great?

For one they are a great way for potential customers to get an immediate response about general queries they might have in regard to your business. What’s more, is that a chatbot can help you lower labour costs (a robot does not need 20 days paid holiday).

2. Google AMP for ads and post-click pages (ALP)

52% of business owners are planning on adopting this tool, making it a key feature of the google adds programme.

This setting aims to reduce the bounce rate from customers on your website by allowing the site to load at superfast speed, using around ten times less data than average.

Mobile web surfers will wait an average of around three seconds for a page to load before they click off, so this feature is crucial to maximise traffic and give viewers the immediate response they desire.

3.Podcast advertising

Despite 6million Brits tuning into an array of podcasts each week only 13% of business owners are capitalising on this booming market.

Getting paid sponsorships for your brand on podcasts is a lucrative move. Especially if you pursue genres that you think your potential audience might listen too.

Related Topics

How Businesses Can Save on Their Energy Costs This Winter
28 September 2023

How Businesses Can Save on Their Energy Costs This Winter

Read More →
The Importance of Data Analytics in Making Informed Business Decisions
14 September 2023

The Importance of Data Analytics in Making Informed Business Decisions

Read More →
How to Write a Business Plan That Investors Will Love
13 September 2023

How to Write a Business Plan That Investors Will Love

Read More →
Performance Appraisals Reimagined, How to Modernise Your HR Reviews
4 September 2023

Performance Appraisals Reimagined, How to Modernise Your HR Reviews

Read More →
Embracing Sustainability: Eco-Friendly Practices for Businesses
1 September 2023

Embracing Sustainability: Eco-Friendly Practices for Businesses

Read More →
Eco-Friendly Sustainable Business Practices
8 August 2023

Eco-Friendly Sustainable Business Practices

Read More →

If you enjoy reading our articles,
why not sign up for our newsletter?

We commit to just delivering high-quality material that is specially crafted for our audience.

Join Our Newsletter