From developing a membership strategy to mastering email marketing, digital marketing experts at Romax outline the eight ways to take your business to the next level.
There comes a point when growth plateaus and you chug along at the same level. So, it’s time for a new plan. A plan thatll drive your business forward and take it to the next level.
1. Customer focus and talent development
In 2015, Brand Learning published an in-depth study looking at some of the key growth opportunities for businesses of all shapes and sizes. The two biggest opportunities identified were 1) customer happiness and 2) development of talent within an organisation. So, on a strategic level this is something you can working to drive growth.
2. Put the focus on your customers
How can you deliver more value? Take the time to research them, understand what they’re about. Talk to them, listen and make changes that enable you to increase their satisfaction.
3. Invest in your team
Make it easier for your staff to learn new skills, maximise their talents and be involved with the growth of the business. This will help them be more productive and motivated, creating fresh energy that contributes to your drive-for-growth.
£4. Develop a membership strategy
You can drive your business forward by offering your customer a membership plan that delivers added value to the brand experience. Some of the benefits include:
Long-term engagement. Members stay loyal and will actively get involved with your brand.
Warm leads. Youll have a database of people who already trust you. So, you can create campaigns that generate more business.
Members are more likely to recommend your brand.
5. Team up with a membership management service
Creating a truly meaningful membership experience requires excellent planning and implementation. You need to think about printed welcome packs, membership cards, regular communication and other benefits. This can be costly and time consuming, especially if you don’t have the skills and resources at your disposal.
However, you can get around this by using a professional membership management service. Because they specialise in creating and maintaining membership experiences, theyll be able to implement your strategy to a very high standard thereby making sure it gets results.
They can take care of the design and printing of literature, the creation of membership cards, the mailing out of communications, as well as offering expert insights that can help you improve your strategy and ultimately drive your business forward.
It doesnt matter how large your business is today, every founder eventually feels their venture outgrowing the term'startup'. This usually signals a point where your revenues are now more consistent and the future looks bright. more»