The Amazon Academy programme is a free event series for small businesses and entrepreneurs looking for ways to scale up online – whether that means opening their first ecommerce platform, or ramping up their marketing to reach new countries.
The first of the events this year kicked off in Glasgow last month, but you can still catch an Academy in Newcastle on 5 June, or in Cardiff in September (date to be announced).
So, why should you attend an Amazon Academy event?
I’m ready to sell online!
If you have a business that is ready to start utilising ecommerce, Amazon Marketplace might be a good way to start. Rather than simply selling from your own website, registering with Marketplace allows you immediate access to a greater audience of potential customers. The event features panels and Q&As with entrepreneurs who have been there and done it, and includes workshops to help you get started.
I’m ready to scale up!
If you are already selling online, the event is a great way to explore how you can grow your sales. Whether that’s through Amazon’s logistics service, Fulfilment by Amazon, or through workshops showing you how to use marketing tools to promote your brand.
There are plenty of tools available for businesses, including a suite of cloud services called Amazon Web Services, if you are looking to scale up your business processes behind the scenes.
New to the Academies this year is the Advisor Zone, where you can seek advice from business experts in the exhibition area.
I’m ready to go global!
Through Amazon’s ecommerce platform, going global is well within reach. So many potential customers around the world use Amazon – it’s just a case of making your products discoverable.
If you’d like to hear more about businesses that have achieved this scale of growth, head to our sister site Real Business to hear the growth stories of Trtl the travel pillow business, and Second Nature, a soft furnishings company.
I want a day out!
Amazon Academies also offer the opportunity to get to know like-minded business owners, at a networking lunch and a drinks reception.
Whatever your growth ambitions, the Academy is a great way to learn something new and improve your business. Business Advice will be attending all of the events, so stay tuned for the highlights!
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