Yuri van der Sluis is an internationally established sales expert and author of ‘Trust Me, I’m a Salesman’. Yuri has been the CEO and B2B Sales Improvement Expert at Trust2Sales for more than 12 years. The business has helped approx. 12,000 sales professionals within 200 companies in Europe, USA & Middle East achieving commercial success. As founder of Trust2Sales, Yuri has personally analysed commercial teams, helped them to improve their results, analysed their sales processes, consulted on sales strategies and translated that into specific materials ensuring newly acquired work methods and skills fit the phase of the organization and business environment they are in.