4 ways to get your brand onto supermarket shelves
The overwhelming majority of British shoppers regularly buy from big supermarkets either instore or online. So, if you?ve developed a new product you?ll be very keen to get it on […] more»
Thomas Lock is the founder and Managing Director of Awfully Posh (AP) Brands, a FMCG snacks company. Referred to by the Daily Telegraph as "the man who made pork scratchings posh", Tom launched his pork scratching brand, Awfully Posh, in 2013. He soon launched a further three snacks brands, The British Crisp Co., The British Popcorn Co., and Create A Crisp, selling a total of over 5 million bags to date. AP Brands? snacks are now stocked in supermarket giants such as ASDA, Tesco, Waitrose, Amazon & Wholefoods Market.