Roz Bacon is Group Project Director for VIM Group, a leading global brand management, and brand implementation company. It helps manage brand change and enhances performance across local and international markets ? both on the ground and digitally.
Your brand is your organisation?s most valuable intangible asset, making up 18% of its market capitalisation on average. Strong brands positively affect company success by influencing customers, employees and investors […] more»
Your brand is your organisation?s most valuable intangible asset, making up 18% of its market capitalisation on average. Strong brands positively affect company success by influencing customers, employees and investors […] more»
