Roz Bacon is Group Project Director for VIM Group, a leading global brand management, and brand implementation company. It helps manage brand change and enhances performance across local and international markets both on the ground and digitally.
Your brand is your organisation’s most valuable intangible asset, making up 18% of its market capitalisation on average. Strong brands positively affect company success by influencing customers, employees and investors […] more»
Your brand is your organisation’s most valuable intangible asset, making up 18% of its market capitalisation on average. Strong brands positively affect company success by influencing customers, employees and investors […] more»
