Using Twitter to promote your business
For the small business looking to start conversations, engage with customers and flag industry know-how, Twitter can be an invaluable ally – no budget required. more»
Expert: Marcelino Castrillo
Marcelino Castrillo is MD of business banking at RBS in September 2015. Prior to to that, Castrillo was MD of SME banking at Santander, where he was responsible for leading the challenge of scaling Santander’s business bank and managed the business through a period of significant change.
Articles by Marcelino Castrillo
Developing a business bucket list
A business bucket list is not a million miles from a good old-fashioned business plan, but it has more to do with magical, punch-the-air moments than looking down at a spreadsheet and quietly nodding. more»
Online crime – The scourge of small business
From the latest figures, it’s evident that businesses need to do more to ensure staff across the board have appropriate online crime awareness training, so that everyone understands their role in keeping the business secure. more»
The risky business of combined ownership and management
It is generally accepted that the mindset and skills necessary to start a business are very different from those required to grow it or run it when it’s more mature. more»
Ten top tips for effective digital marketing
Want to make sure you’re using your digital marketing budget effectively? Here, Natwest’s Marcelino Castrillo gives us his guide to developing a successful online strategy. more»
Bridging the UK’s productivity gap
The latest official figures suggest the UK’s so-called “productivity puzzle” remains a serious concern, as we continue to lag far behind our competitor countries. more»
A small business guide to managing change
Business change can be driven by a number of factors, from market demand and new legislation, to organic growth. An essential skill for all small business owners is being able to recognise the signs that change is needed as their company evolves. more»
Export finance for small businesses
Exporting goods and services can bring significant opportunities for companies of all sizes. By tapping into new markets and new revenue streams, companies can access a larger customer base and grow their business. more»
Your 2016 business plan: How China, oil and the UK economy could affect your firm
Planning for the future is a challenge for any business and, while “future proofing” might be an enticing prospect, in practice it is easier said than done. Natwest expert Marcelino Castrillo discusses the opportunities and obstacles to watch for in 2016, and how your business can stay ahead. more»
Workforce productivity: What seven mistakes could you be making?
The UK’s productivity gap is significantly worse than many G7 competitors. What are small firms doing wrong? Writing for Business Advice, Natwest expert Marcelino Castrillo has highlighted seven common mistakes, and what can be done to turn them around. more»
