Lucy Werner is a PR expert and founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. She has worked with top emerging business talent such as Jimmy's Iced Coffee, The Marshmallowist and Vinyl My, Please. She also consults for innovation, marketing and other public relations consultancies on their go-to market strategies, raising CEO profiles and developing thought leadership. Her first book ?Hype Yourself: A no-nonsense DIY PR toolkit for small businesses? is launching January 2020.