How to be authentic in PR interviews as a business owner
In a world where consumers are increasingly making decisions based on feelings, it has never been more important for business owners to connect emotionally with their audience. more»
Expert: Lucy Werner
Lucy Werner is a PR expert and founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. She has worked with top emerging business talent such as Jimmy’s Iced Coffee, The Marshmallowist and Vinyl My, Please. She also consults for innovation, marketing and other public relations consultancies on their go-to market strategies, raising CEO profiles and developing thought leadership. Her first book “Hype Yourself: A no-nonsense DIY PR toolkit for small businesses” is launching January 2020.
Articles by Lucy Werner
