Expert: Kedge Martin

Kedge started her career working for the UK’s first public affairs consultancy and researching for an MEP in the mid ’80s. Realising that that environment didn’t really correlate with her values, combined with a burgeoning entrepreneurial spirit, she decided to leave the UK just as the late ’80s recession hit to set up a launderette and dry cleaning business in newly liberated Poland. Returning to the UK in the late ’90s and driven by a desire to ‘make a difference’, she transferred to the not-for-profit world, leading WellChild – the UK’s leading charity for sick children – and Sentebale – Prince Harry’s charity for African orphans. Kedge co-founded Longbow (providing leadership and succession planning for family offices) in 2016 and Youngbow, supporting children and young adults both in education and their early careers in 2017. Rutbusters came about to meet the need of her fellow quinquagenarians, the sandwich generation and older baby boomers who want to make the most of the fact that we are living longer and need to find engaging work and other activities in our fifth, sixth and seventh decade and beyond.

Articles by Kedge Martin

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