Expert: Giles Gibbons
Giles Gibbons is a founding partner and CEO at Good Business. In 1990, Giles turned his attention to helping re-frame businesses as agents of social change. In 1996, he established Good Business to help businesses understand their impact on society and the planet ? to spark positive, meaningful change. For over 23 years, Giles has become one of Europe?s leading thinkers on the evolving role of social entrepreneurialism and has inspired and advised many well-known brands, including Nike, Microsoft, McDonald?s, O2, KPMG, L?Or?al, British Airways, Kellogg?s, Sky, Coca-Cola, Natwest, UNICEF and the BBC.