The questions you should be asking when drawing up a marketing budget
Trying to work out how to best use precious financial resources is key for micro business owners who want to ensure they are getting the most out of their spend. more»
Expert: Becky Campbell
Becky Campbell is the founder and managing director of digital marketing agency Reflect Digital – which she set up from her flat aged just 24. Four years later, the agency now delivers market-leading solutions and campaigns covering everything from web design to e-commerce, to a range of clients such as Premier League football clubs.
Articles by Becky Campbell
What marketing trends do micro firm owners need to be aware of in 2016?
The latest marketing trends are important because they showcase the best new tricks that you can employ through online tools. In the second part of this guide to the changing marketing landscape we will outline what you need to look out for in 2016. more»
What can your micro business learn from recent developments in the digital marketing landscape?
The fundamentals behind marketing are always going to remain the same. However, new technologies and software are developed every year that improve it for the better. The first instalment of this two-part series recaps the key changes that transformed the digital marketing landscape in 2015. more»
You’ve created great content, now what do you do with it?
Our sales and marketing expert on why preparation and research are important ahead of pitching out content you've created – whether it's an infographic or a report. more»
Making memorable content: Why anyone can be creative
Our sales and marketing expert explores why 'stupid' ideas can be some of the most important when it comes to creating memorable content. more»
What makes great content for infographics and why are they useful?
Our sales and marketing expert, Becky Campbell, discusses why infographics have become so effective at engaging an audience and how you can use them to demonstrate thought leadership in your marketplace. more»
Using Google AdWords – What is it, and how can your business make best use of it?
Our sales and marketing expert, Becky Campbell, provides an in-depth introduction to the paid search marketing platform, to help you assess how it can best serve your micro business. more»
Picking your poison: Pinterest or Instagram – which social media channel is for you?
Our marketing expert with a handy introduction to social media, with advice on where best to focus your efforts early on and getting an accurate gauge of how it's going. more»
How to start getting your business’ name out there
Becky Campbell discusses the fundamentals for successful online sales and marketing – starting with identifying your target audience, to avoid too many costly mistakes in the long run. more»
Our online sales and marketing expert: Reflect Digital managing director Becky Campbell
I'm the founder and managing director of digital marketing agency Reflect Digital, which provides online marketing services to businesses throughout the UK. more»
