Research your target marketWhether you?re exporting near or far it?s crucial that you understand where your products will be most revered. You should look for countries that have a high regard for British products, particularly in your own sector. It?s also a good idea to understand the customs regulations and shipping requirements to your destination country. Consult the Market Access Database and check for any specific prohibitions or licensing restrictions to ensure no unwanted customs surprises. While it is generally much simpler to trade within the EU, external opportunities can be successfully navigated if you do your homework.
Review your packagingFor the owners of some small companies, adding the Union Jack to your packaging could make Britishness a more integral part of your offering and boost your business overseas. For others, taking a subtler approach can be more fruitful in the long-term. The heritage of your brand can come through in the tone of voice, font and wrapping of your product ??all contributing to give overseas customers a more British experience.
Keep up with your sectorEnsuring you?re up to date with the latest trends in your sector will mean you?re able to adapt and update your offering accordingly. The global market is constantly evolving, meaning that changes to consumer trends will affect your offering abroad. It?s an exciting time for UK manufacturers across all sectors, with the revival of British-made products in particular bringing tradition and heritage back to the forefront of modern production. Adding this historical dimension to the current interest for Made in Britain means businesses can look to explore new markets with confidence and enjoy a truly global marketplace. Tapping into the demand for British goods and services could be a powerful use of time and resources with the potential to boost your business significantly. Using a transportation provider with an understanding of the export market and the challenges it brings such as FedEx could set you in good stead for success. Gaining insight from other successful brands can also offer valuable lessons for navigating overseas markets, reaching new areas you may not have previously considered. David Poole is sales managing director, UK South at FedEx Express Read on to find out David Poole?s essential tips for exporting your micro business to success.
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