Procurement · 19 July 2017

BT small business app launched to help customers manage accounts  

The BT Business app will provide a faster way to carry out essential tasks
The BT Business app will provide a faster way to carry out essential tasks

Telecoms provider BT has launched a mobile app for its small business customers, enabling them to manage accounts on the move whilst providing quicker access to a range of products and services.

In response to customer demand, the new BT small business app promises to offer a faster way to carry out essential tasks, such as paying bills, checking broadband and mobile usage and checking service status.

The BT small business app will also enable customers to spot faults in their system, schedule engineer appointments and track the orders they’ve made with BT. It will include access to live chat, meaning customers will be less likely to need to speak with an advisor over the phone.

According to BT, during the app’s recent testing phase, where more than 1,000 small UK business owners were invited to download the app, the functions that proved most popular were the ability to check bills, track usage and access help and support.

Commenting on the testing phase of the BT small business app, the firm’s business and public sector managing director for customer service, Trafford Wilson, said that BT had received positive feedback from small business customers, with more than 400 SME decision makers downloading the app.

He added: “We anticipate encouraging uptake of the app by busy BT business customers who are keen to manage their accounts from a mobile device.

“The BT small business app empowers customers to perform key actions themselves quickly, flexibly and at a time that suits them. As more customers use it to self-service their account, the number of low-level calls into our customer service centres should be reduced.”

The BT Business app can be downloaded on the App Store or Google Play, or directly from the telecom company’s website.

Wilson went on to say: “We’ve listened to what customers said they needed to do business with us more easily. In response, we’ve developed a straightforward and intuitive app to meet – and hopefully exceed – their expectations.”

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ABOUT THE EXPERT

Fred Heritage is deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London. He previously worked as a reporter at Global Trade Review magazine.

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