Procurement · 25 May 2017

iZettle launches pre-order and pay app for independent coffee shops

The Order & Pay app will reward repeat customers with loyalty points
The Order & Pay app will reward repeat customers with loyalty points

A new Order & Pay app has been launched by iZettle, the provider of an electronic point of sale (EPOS) system that’s widely-used amongst small UK businesses in hospitality and retail, the company has announced.

The new app will allow customers to pre-order and pay for items for delivery or collection in-store, awarding loyalty points for each purchase made with the app which can be redeemed for rewards.

The Order & Pay app is designed specifically to help smaller independent hospitality businesses, such as coffee shops and cafes, reward their valuable recurring customers whilst offering them greater convenience and flexibility.

Customers who pre-order products through the Order & Pay app will be able to pay for items on their mobile, via their stored bank card or Apple Pay, before arranging to collect them at a time that suits them.

iZettle’s Order & Pay app was created by Intelligentpos, a British technology firm specialising in cloud-based point of sale retail solutions which iZettle acquired last year.

Commenting on the app’s launch, general manager at Intelligentpos by iZettle, Graeme Horsfall, said: Now, small business owners can increase customer happiness whilst gaining invaluable data which can be used in targeted marketing campaigns.

“We’ve launched Order & Pay to empower our small business customers, allowing them to open up new sales channels, reclaim their neighbourhood and succeed in trading alongside bigger corporations.”

iZettle has pledged to work with each of its small business clients to help tailor a bespoke Order & Pay app that integrates with their existing systems and branding.

The app sees iZettle widen its existing small business offering. The iZettle card reader, launched in 2010, has proved immensely popular with small business owners and startups, as it can be used alongside any individual’s smartphone or tablet. As a result, iZettle has become one of the fastest growing fintech companies in the world in recent years.

The Order & Pay app will cost vendors an additional fixed monthly fee of £49, and will include app store hosting on both Apple and Android platforms.

The best business finance apps for small companies revealed. 

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ABOUT THE EXPERT

Fred Heritage is deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London. He previously worked as a reporter at Global Trade Review magazine.

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