If your small business is recruiting in 2017, you might need to raise your game a bit, writes employment consultant Cindy Parker, for Business Advice.
This year is a time of great change, as HR becomes more of a central focus of most organisations.
The distribution of top talent means a lot of competition to attract employees, rather than the other way around as has been traditional. That is the driving force behind the top five recruiting trends of 2017.
(1) HR leaders will become executives
As recruitment becomes more of a priority, HR leaders will be recognised more as essential to the smooth running of the business.
Expect to see positions moved up to an executive level, taking part in boardroom meetings and helping to determine the overall policies of the company.
An inviting environment and company culture is key for recruitment, and HR managers will be overseeing this from both sides of the equation, ensuring that the right policies are in place to make it happen.
(2) Talent conversion techniques will be key
Companies will start looking at technological solutions for winning over top talent this year. They want talent to come to them and instantly be so impressed that they want a job.
Chatbots could be the surprising tool that you start relying on the most, as they provide a more personalised experience without having to dedicate more man hours to the task. Start looking at your conversion funnel immediately.
(3) Recruitment will be personalised to coach talent
Millennials are big on being treated as individuals, which will be a problem for companies which still expect everyone to fit into certain boxes perfectly within the organisation. Personalisation is key, and the way to do it is to offer coaching.
Coach your talent from recruitment right the way through their journey to upper management on an individual basis and you will see the results flourish. It’s more work, but it’s worth it for the sheer amount of potential that can be unleashed – and the appeal that this has for potential employees.
(4) Diversity will continue to be a key focus
Gender, race, disability – these are all buzzwords you might be scanning applications for. There is more and more concern, not to mention pressure, regarding diversity in the workplace.
HR teams will need to bear this in mind, especially during a year where bigotry becomes a global concern thanks to certain policies initiated in the US and during the Brexit debate.
While it may seem that racial discrimination is more openly paraded with these news stories, in the workplace, it needs to be stamped out. Don’t balance your ratios the wrong way – not only does it look bad, but it also makes for the kind of company culture you won’t want to brag about.
(5) Social marketing will be key in recruitment
Where do millennials spend most of their time? On social media, of course. As this group begins to dominate the workforce, it’s important to get your message out where they can see it.
Be sure to use social media as a key part of your recruitment campaigns. Use these tools to showcase the workplace and the environment, as well as what your individual employees are getting up to. The added bonus is that consumers love a personal touch and enjoy seeing where their products or services are produced.
Recruiting top talent has changed hugely in the last ten years, and even in the last five. Don’t be left behind as we move into an era of new techniques and trends – or the talent will pass you by too.
Cindy Parker is professional writer, covering small businesses, education and language. She currently works for currency education platform Learn to trade.
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