High Streets Initiative · 22 May 2017

Consumers reveal the most popular online shopping day of the week

online shopping
The highest volume of Monday ecommerce traffic is from 11am to 3pm

Monday is the most popular day of the week for online shopping in Britain, while Saturday is the least popular, new research has revealed.

Some 16 per cent of all UK online consumer retail activity each week takes place on a Monday, including all web-based and mobile ecommerce traffic. This equates to 1,262,665 online visits on average, according to ecommerce experts PCA Predict.

In contrast, Saturday sees the lowest number of UK shoppers visiting a retailers’ online ecommerce store, with just 986,357 on average.

The data is based on analysis of billions of online purchase transactions and marks the start of Retail Therapy Week, from 22 to 28 May in the UK, which celebrates the positive impact of shopping on consumers.

According to the data, the highest volume of ecommerce traffic during Mondays is from 11am to 3pm, during which time at least 80,000 consumers browse for online deals and bargains each hour.

Around 1pm is the most popular shopping hour for online consumers on Mondays, while around 8pm typically sees another spike, with 80,000 people browsing online on average every week.

Commenting on the statistics, PCA Predict’s Chris Boaz said: “Thanks to the era we now live in, retail never sleeps and consumers are in complete control as to when and how they want to shop online.

“This presents a number of significant challenges to retailers, but the biggest of which is meeting their customer’s expectations.”

Although the research revealed Friday, Saturday and Sunday to be the days of the week when shoppers were least likely to visit an ecommerce store online, the data showed consumers were more likely to visit a bricks and mortar store on these days instead.

Boaz added that consumers were increasingly demanding a smoother online retail experience. He said: Our research has found that 85 per cent of online shoppers abandon their order if presented with complicated or lengthy checkout forms.”

Regardless of the time or day, failure to meet these heightened expectations means you might miss out on a crucial sale. Given how competitive ecommerce now is, no retailer can afford this.”

According to the PCA Predict study, UK retail sales, both online and offline, are worth £358bn in total to the UK economy, with 12 per cent currently made online.

In what other ways can the UK high street future-proof itself? Have your say by taking our quick two-minute survey.

Read more from our brand new High Streets Initiative

This article is part of a wider campaign called the High Streets Initiative, a new section of Business Advice championing independent and small retailers by identifying the issues that put Britain’s high streets under pressure. Visit our High Streets Initiative section to find out more.

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ABOUT THE EXPERT

Fred Heritage is deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London. He previously worked as a reporter at Global Trade Review magazine.

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