Building a reputation is particularly challenging in a competitive marketplace reliant on the backing of the public sector, in which everyone is trying to get noticed for providing cost-effective offerings. more»
A new study has uncovered the most intimidating professions striking fear into British consumers, as findings reveal how personalities can negatively impact the customer experience. more»
Snap Publisher features include an ability to convert a brand’s horizontal video content into vertical Snap Ads, and enhance existing video with design features like text images and animation. more»
By developing a few key negotiating skills you can thrive as a leader whilst staying true to your personality, write authors Karen Meager and John McLachlan. more»
PR and marketing expert Sophie Chadwick gives food and drinks startups some invaluable marketing tips – including the power of networking and blogging. more»
Making a first impression in a small business is a rare skill, according to new research, which has revealed how blissfully unaware most people are of how little impact they’re making. more»
More Britons than ever are striking out on their own to start a business, as new data suggest the UK’s largest firms are vulnerable to the lure of the entrepreneurial world. more»
Content marketing is a great way of getting your message across to potential and existing customers due to its affordability, credibility and creative accessibility, but many small business owners wince at the thought of actually creating a strategy. more»
Small suppliers and entrepreneurs selling via Amazon Prime will have an opportunity for a major sales boost on 11 July, as the annual Amazon Prime Day will offer one-off deals to Prime members. more»
Having looked at how Facebook and Instagram can be used in a marketing strategy, we now turn to a platform designed for professionals and consider the most useful ways of using LinkedIn as a business owner. more»
