The consumer goods company pledges not to work with online influencers who pay for their followers or have a fake following. more»

The commercial benefits to building a masterbrand in the mould of Coca-Cola and Cadbury are clear, such as creating deep emotional connections with your audience. However, building an overarching brand name could backfire. more»

For micro business exporters who want to leave the marketing, warehousing and delivery to Amazon, here's how to get started. more»

Online auction giant eBay has today announced the soft launch of a new self-serve advertising product, helping local services and independent traders reach targeted audiences. more»

To help small business owners keep their discounting strategies on the right side of Trading Standards, Grid Law founder David Walker offers a legal context to three different price promotion scenarios with advice for avoiding the common pitfalls. more»

The title of Britain's youngest entrepreneur may just have a new owner – 11-year old Harlie Haycox, founder of all-American-style restaurant Harlie's Diner. So what's stopping her peers from launching their own startup? more»

B2B marketing has its fashions — and its vested interests. Sometimes various services promoted actively by marketing agencies will chime with target audiences. But sometimes there's a dull thud, as a trustworthy communications channel finally keels over and expires. more»

Reflecting on a recent online spat between rail firm Thameslink and high street retailer Poundland, Grid Law founder David Walker explains how business owners can protect their own brand and reputation via social media. more»

Although sales of Italian sparkling wine continued to grow in the UK last year, the British public’s enthusiasm for prosecco could be starting to wane, as experts warn of the risks of mass market popularity. more»

If your business is ready to start selling, and perhaps even exporting, online, Amazon Academy might be for you. more»