Business development · 15 May 2017

The right route to market: Launching a product to a global audience

Lucy Bostock has been looking for the right route to market
Lucy Bostock has been looking for the right route to market

Lucy Bostock aims to launch her child safety product in June this year, but how will she ensure a global audience? Here, we explore how Amazon can help her get the right route to market.

When, on a family day out to Legoland, Lucy Bostock and her five-year-old son were separated, she came up with an invention to ensure that he would never become lost again.

This is how the Adventure Belt from More-2-Explore came to be. The product physically connects parent and child belt-to-belt, to give the parents hands-free peace of mind and the child a sense of freedom. The award-winning design has not yet officially launched, but when it goes on sale in June, Bostock predicts Amazon will be a key route to market.

Bostock will be attending the free Amazon Academy event in Edinburgh on 23 May to learn how to maximise her business on the platform.

Sign up for your free ticket to Amazon Academy here.

“By attending the Academy we hope to learn how we can get the most benefit from the Amazon Marketplace – both in the UK and internationally,” she said.

“We know that Amazon can help us test international markets and want to gain more of an insight into this. As a new product, Amazon Launchpad appears to be particularly relevant. We are really excited to be attending this event as we know Amazon can help us grow and thrive.”

Getting in front of the right people

According to Bostock, her greatest digital challenge is “growing [her] reach and selecting the platforms on which to sell, both in the UK and internationally.”

She has already identified Amazon Marketplace as a key route to market for her product, and indeed the platform is a great leveller. It gives small businesses the chance to compete on the same stage as large corporates, with access to the same global audience, on Amazon’s websites in multiple different languages.

In addition, the Fulfilment by Amazon (FBA) services can be used to pick, pack, and deliver on behalf of small businesses. This can be a huge help to small business owners who are used to storing stock themselves, and can really help take a load off.

With the right help, it’s easy to get your products in front of the right people.

Getting a new product off the ground

Bostock is also keen to get involved with Amazon Launchpad, which launched in the UK in 2015.
Launchpad curates innovative new products and showcases them to millions of Amazon customers, and the process couldn’t be simpler.
A startup simply has to register as an Amazon vendor, then upload creative assets such as product photos and the startup’s story. If selected, the product will be included on the Amazon Launchpad storefront to help get the product noticed.
If you have a new product, like Bostock, that you want to showcase on Amazon Launchpad, you can attend the free Amazon Academy event to learn more.
“We are really excited to be attending this event as we know Amazon can help us grow and thrive,” said Bostock.

Sign up for your free ticket to the Amazon Academy today.

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ABOUT THE EXPERT

Letitia Booty is a special projects journalist for Business Advice. She has a BA in English Literature from the University of East Anglia, and since graduating she has written for a variety of trade titles. Most recently, she was a reporter at SME magazine.

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