Business development · 30 January 2017

The five best free business marketing options out there

free marketing
Micro business owners who aren’t afraid to get their hands dirty can do their own PR

Micro business owners tend not to have as much capital as large corporate brands, and therefore instead need to think about ways of securing free business marketing.

Decision makers at micro firms and startups must think more creatively to implement a marketing strategy that’s both effective and cheap.

Luckily, there are ways micro business owners can attract new clients and customers without spending a penny. Business Advice has put together its top five list of favourite free business marketing techniques for smaller companies. Which one best suits your venture?

(1) Email marketing

Despite being almost 50 years-old, email continues to grow in popularity. Recent data has estimated that 2.6bn people globally are actively using email at the start of 2017, with the figure expected to rise to three billion by 2020.

Email is still widely regarded as the most effective digital marketing method for small businesses. Campaigns are easily put together, and can often deliver the greatest returns.

By curating your mailing lists and sending your contacts regular emails, you can build a strong community of potential customers you know will be interested in what you’re offering. Campaigns can also include regular special offers and promotions to entice new clients.

Free software like MailChimp, available online, increasingly means business owners can create professional-looking email campaigns at no expense.

Services like MailChimp give small business owners the means to develop email campaigns for free.  For more personalised email marketing, free apps like Sidekick automatically notify you when someone opens an email you’ve sent.

Continue reading for more Business Advice free business marketing techniques for smaller companies.

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ABOUT THE EXPERT

Fred Heritage is deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London. He previously worked as a reporter at Global Trade Review magazine.

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