Business development · 28 March 2018

Pub and restaurant owners promised £80m Easter sales boost

UK pubs and restaurants will see sales increase by 4.5 per cent over the Easter weekend

Pub-loving Brits are expected to splash out during this year’s Easter Bank Holiday weekend, a new study has suggested.

Research from finance provider Liberis’ predicted that Brits will spend over £80m more in pubs, bars and restaurants than the same weekend in 2017.

Liberis estimated there will be a 4.5 per cent increase in Easter sales compared to a standard trading week.

Spending analysis also revealed that the £80m shoppers are expected to shell out will contribute to £91m in extra spending across the industry this year.

Commenting on the findings, Rob Straathof, Liberis CEO, said: “With the Easter Bank Holiday weekend right around the corner, business is clearly booming for UK pubs, bars and restaurants.”

High street retailers’ card transactions within the food and drink industry will also increase by 11 per cent to a usual weekend.

Straathof added: “Brits looking to enjoy the Bank Holiday are looking forward to splashing out on long lunches and spending time with friends and family in the country’s best bars, pubs and restaurants – fingers crossed the weather stays bright for it too.”


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Despite the ever-increasing powers of ecommerce, recent research from Liberis revealed that 46 per cent of SME owners believe trading on the high street has a positive future.

Easter marketing ideas for small business owners

Seasonal events can be great campaigning tools when marketing your business.

Creating an event for to run in parallel for the day is a great way to make the most of a seasonal occasion.

Rafferty Gifford, a digital marketing specialist at Liberis, said to Business Advice: “Arrange promotional events with a theme, the important point is to make these events seem fun, inclusive and not to be missed.”

Restaurant businesses can create themed menus, lamb and rabbit are popular choices at Easter, as are chocolate and egg based dishes.

Another way to engage your audience is to host competitions on social media with themed prized.

Contests such as best decorated egg by a follower or guess the name of the bunny would work well and will further promote your brand.

“You will need to have the promotion or event planned well in advance and the details nailed down so you can promote it effectively. Set yourself up for success and not a rushed mess,” added Gifford.

Social channels like SnapChat are accessible and easy to use. Make a personalized filter that be used in your shop and encourage customers to share their photos.

By giving your business a seasonal feel, customers will link the meaning of the holiday with your product service.

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ABOUT THE EXPERT

Carly Hacon is a reporter for Business Advice. She has a BA in journalism from Kingston University, and has previously worked as a features editor for a local newspaper.

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