Business development · 2 November 2017

Google ecommerce tool promises to help online businesses expand overseas

Ipad close-up showing Google
Market Finder reports monthly Google search numbers for a given product

Tech giant Google has a launched a new ecommerce tool to help small online business owners find new overseas customers and increase their international sales.

With Google Market Finder, the global tech company promises to help small ecommerce sellers “plan for success” and grow their international sales, making it easier for new businesses to “take the first steps into the export market”.

Google has outlined the various functions of its Market Finder ecommerce tool in a blog post. According to Google, Market Finder will suggest which overseas markets are best for selling different products and services.

Market Finder also promises to report the number of monthly Google searches for a given product in a chosen country, and outlines that market’s potential gross domestic product (GDP).

The ecommerce tool will analyse consumer internet use, demographics and disposable incomes in any given market, providing insights into how that market might grow.

It will also offer guides and tips on how to communicate with buyers in new markets and prepare a business for export. Logistics tools then help outline the international delivery and transportation rules that are in place in chosen markets.

Market Finder also includes payments guides, exploring the various global payment options that may be available in certain countries and identifying which ones are best in each market.

Digital marketing guides and training resources are also included, Google has said, to help boost the likelihood of ecommerce sellers securing business from new overseas customers. It shows users how to create Google Adword campaigns for new markets, for example.

At Google’s Market Finder launch event in London, the government’s business and trade minister, Greg Hands, said in a speech: “The new Market Finder ecommerce tool is just one part of the huge range of support we offer as an international economic department, so British companies can seize on exporting opportunities and make the UK a global trading nation.

“Today, 3.7bn people are online around the globe, so every business, no matter how small, should be going digital to reach new customers around the world.”

Commenting on the need for a greater focus on UK exports, Enterprise and Innovation Chair at the Federation of Small Businesses (FSB), Chris McDonald, said at the event: “Digital innovation is blurring the distinction between goods and services.

“By fully exploiting new digital technologies such as Google’s Markets Finder, more small firms can compete effectively in the global market, with no business too small to export.”

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ABOUT THE EXPERT

Fred Heritage is deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London. He previously worked as a reporter at Global Trade Review magazine.

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