Business development · 17 November 2017

Books, vinyl and DVDs set to top eBay buyers’ Christmas wish lists

Over a third of millennial consumers buy a vinyl record every month
Over a third of millennial consumers buy a vinyl record every month

eBay sellers have been tipped-off ahead of high demand for books, vinyl and DVDs on Christmas wish lists this year, as new research finds that over half of UK adults now prefer physical media to digital downloads.

After polling over 2,000 UK adults and gathering marketplace data, the auction giant found that over three quarters of Brits had bought a book, DVD, CD, vinyl record or video game in the last year, fuelled by the emotional connection to physical media and growing desire to disconnect from digital devices.

It was discovered that younger shoppers, aged 18 to 24 years old, could be driving the resurgence of physical media. Some 83 per cent of the generation most typically considered “digital natives” had bought a physical item in the last 12 months.

Read more: How do I launch an eBay business and become an online seller?

According to eBay’s Guide to Physical Media, the average person in Britain owns 260 media items – 91 CDs, 88 books, 63 DVDs and 18 video games – and as the latest research suggests, collecting is only becoming more trendy.

Overall, 58 items of physical media are sold every minute on eBay.

Commenting on the growing pull of physical products as an alternative to digital downloads, Rob Hattrell, eBay UK vice president, outlined the sales potential for sellers this Christmas.

“In today’s digitised world, physical media has an emotional and social cache that appeals to our desire to own the things we love, as well as our penchant for status and showing off,” he explained.

“Our Guide to Physical Media delves into why Brits love it and what’s behind the 830 million searches for physical media on our marketplace over the last year – a number that is set to rise as people shop for entertainment for their Christmas stocking fillers.”

After analysing trending eBay searches from summer 2017, the platform predicted which items could prove popular stocking filler items this Christmas.

  1. Books

Margaret Atwood’s The Handmaid’s Tale has sparked a revival of dystopian fiction, and ranked as the third most popular fiction book on eBay.co.uk over the summer. George Orwell’s 1984 and William Golding’s Lord of the Flies also ranked highly in searches.

  1. Music

Vinyl has continued to see a resurgence. Classic albums by The Beatles, David Bowie and Pink Floyd were among the most searched.

  1. DVD/Blu-ray

The popularity of fantasy TV series has  helped boost the DVD and Blu-ray category, with HBO’s Game of Thrones one of the most searched for titles

  1. Video Games

Familiar favourites like Crash Bandicoot, Fifa and GTA have continued to rank highly in video game searches, alongside new releases.

Find out more about eBay’s dedicated online store for physical media

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ABOUT THE EXPERT

Simon Caldwell is a reporter for Business Advice. He has a BA in politics and communications from the University of Liverpool, and previously worked as a content editor in the ecommerce industry.

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