Business development · 11 January 2017

The best new business ideas for 2017

(2) Micro-breweries and distilleries

Micro brewey
The SEVEN BRO7ERS team of Keith, Kit, Guy, Luke, Daniel, Nathan and Greg McAvoy brew beers solely using natural ingredients

Google searches for craft gin grew by 285 per cent in 2016 than the previous year – with 182,000 searches in October alone.

Britain’s community of craft gin distilleries has doubled since 2010, sparking into life after a landmark legal case in 2009 meant that brewers could produce their own gin in small batches.

Commenting on the quarter of a million bottles of locally-produced gin sold by Marks & Spencer over Christmas 2016, the store’s spirits buyer, Michael Wallis, said: “These are British gins with a sense of integrity, place and provenance – which is exactly what the newer generation of gin drinkers is looking for.”

The market also has huge exporting opportunities. The Wine and Spirit Trade Association’s reported in December that three out of every four bottles of imported gin around the world in 2016 were made in Britain – a 553 per cent increase in the last decade.

Craft beer has also worked its way into the mainstream in recent years, but search engine demand still managed to grow by 86 per cent in 2016 from the previous year.

One UK business experiencing success in the micro brewery space is SEVEN BRO7ERS, whose Manchester-based founders used a Start Up Loans grant to achieve first-year turnover of £250,000.

In terms of getting started, Keith McAvoy, who co-founded the business with his six brothers, told Business Advice that “the first class branding was essential, as was funding and capturing the imagination of the beer-buying public”.

Keep reading to find out what other fitness-based new business ideas we’ve identified for 2017.

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Simon Caldwell is deputy editor at Business Advice. He has a BA in politics and communications from the University of Liverpool, and has previously worked as a content editor in local government and the ecommerce industry.


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