Business development 9 August 2017

Eight lessons on how to successfully grow a new company

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To grow a new company successfully, founders should be aware of trends up to ten years down the line

Reflecting on his own career as founder and CEO of global payments firm eNett International, Anthony Hynes gives Business Advice readers his eight lessons on how to grow a new company into a future success story.

From experience as a serial entrepreneur and company founder, successfully launching a company isn’t an easy task, and I have certainly had my fair share of ups and downs along the way.

My latest business saw the birth of the company in a tiny office near Heathrow airport being transformed into a hyper-growth company with offices in Asia, Australia, Europe and America, in the space of just eight years.

According to LinkedIn, the number of entrepreneurs and small businesses launching in the UK increased 6.4 per cent in the last year; a promising figure. Here, I share some insights into how these companies can achieve strong and sustainable growth.

  1. Be bold

When it comes to funding, don’t be intimidated by a job title or a company name – think big and aim high.

Don’t be afraid to knock on the door of the CEO. eNett wouldn’t have come about if I didn’t push hard to get a meeting with Travelport – a multi-billion-dollar giant in the travel industry.

  1. Make it count

They’re called “once in a lifetime” opportunities for a reason. So practice, be at your best and give it everything. Remember, investors are just as interested in your passion as your PowerPoint.

When I got a chance to pitch to the MD of Travelport for investment, he had to cancel the meeting to catch a plane – so I pushed hard and he agreed to meet in the back of his taxi! We signed a joint venture a few months later.

  1. Be unwavering in your belief

If you don’t have 100 per cent belief in your offering, don’t bother. It’s that belief that’s going to give you the energy and tenacity to make it into reality.

I was shocked at how old fashioned and manual payment processes were in the travel industry. That’s when I had my Eureka moment for Virtual Account Numbers. It was two years before the concept became reality, and required a lot of input from a lot of people, but I never doubted it, and was able to project that unshakeable confidence to others.

  1. Scale up before you get customers – not after

In today’s digital age, it’s never been more important to build your infrastructure today based on anticipated demand five years down the line. Nothing gives a poor customer experience more than not being able to log in on your website.

Think like a big company from the outset.

  1. Hire the best people

I’ve been an entrepreneur my whole life, but the truth is you’re only as good as the team around you. Take the time and effort to find and hire the best people, and it will pay dividends.

Never be afraid to hire people better than you. As I always say, “if you’re the smartest person in the room, you’re in the wrong room”.

  1. Cultural fit first

Attitude first, then aptitude. Hire people who will fit in and support the culture of the brand you want to promote. This is especially important in the early stages of a company.

My view is you can always teach skills, but you can’t teach culture.

  1. Talk to your customers

This may seem obvious, but I’ve seen too many great companies think they know what customers want, without asking them.

Talk to them, more importantly, listen to them, and be flexible enough to adjust your offering accordingly.

Even as CEO I still talk to as many customers as I can. And fly over half a million miles a year to do so. My EA tells me that’s enough to get to the moon, but there’s no customers there, yet…

  1. Always be asking: what’s next?

Standing still is the same as going backwards.

You need to look at where the trends are heading five years or ten years down the line and start planning for that now. That’s why market insights are so important.

We transitioned from challenger to industry leader in such a short space of time because we anticipated trends like greater digitisation and more global travel, and amended our VANs offering to meet those trends well ahead of time.

Anthony Hynes is CEO and founder of eNett International

For further advice on how to grow a new company from scratch, take a look at these three cost-effective marketing methods giving small brands an edge

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