Business Advice is a title focused solely on a section of the business community currently underserved – micro companies.
It’s a site created by the team at Caspian Media, the award-winning specialist B2B publisher behind Real Business – the most-read title for established SMEs and growing businesses.
Rather than writing for companies which are beyond the £1m turnover mark or classified as “high-growth startups”, Business Advice is providing content for those early on in the entrepreneurial journey – the five million micro businesses seen as the “engine room” of the British economy.
Official government statistics show that 96 per cent of all companies in the UK employ fewer than ten staff. Business Advice leverages the market expertise gained from turning Real Business into a leading brand to provide much-needed assistance for these smaller firms, and those exploring the formative years of growth.
It brings together all important forms of content, from pressing news, to valuable guides, to insightful profile pieces of up and coming micro enterprises.
It combines the colour that comes from meeting and interviewing enterprising business builders throughout the country with easy to understand tips and guides on issues such as sorting out your accounts, hiring members of staff and dealing with procurement.
Readers are able to access bespoke advice by submitting questions to the Business Advice editorial team, who will then liaise with industry experts to secure a response.
Providing a fully-optimised mobile offering, Business Advice will soon have a stocked calendar of events bringing together the kind of entrepreneurs and business leaders who are doing their bit to make the UK a leading global economy.